a passion for marketing
Marketing has radically changed, leaving companies struggling to keep up. Few brands possess the confidence and tools to own their niche in crowded markets. Those that do fearlessly connect with new customers in real and meaningful ways on public stages for all to see. I help disruptor brands boldly tell their differentiated stories in an effort to stand out, not blend in. This has resulted in 3 distinct business pursuits:
Scott Kolbe LLC
Formed in 2018 to help brands establish a high-performance marketing discipline internally, Scott Kolbe LLC connects brands and customers at a deeper, more profitable level. Client engagements include workshops and planning sessions to establish the building blocks of a competitive marketing strategy.
Market Your Craft
Market Your Craft is a nationwide network of experts in every field of beverage marketing. Collectively, we believe innovations in non/alcoholic brands will continue to shape the beverage landscape in-step with growing preference for craft experiences and artisan products.
Full-Fledged Beer Co.
Soon to open in Council Bluffs, Iowa, Full-Fledged Beer Co. is the passionate pursuit of Marshall and Dessie Redmond. The first brewery in the area will feature a unique line of handcrafted beers, rotating seasonals and both sour- and barrel-aging programs. I have made a non-managing investment in the brewery.
Get in touch
Brands and stories worth tracking.
Good update from Red Bus this week. The logo really pops at the top of this email. Text formatting could be a little tighter, but not awful. Would have liked to see individual beer shots with the accompanying descriptors/stats. Some redundancy in the footer with the MailChimp default address and unsubscribe info.
Really liking the images in this update from #FieldworkBrewing. Good use of quick links at the top of the email. Thumbnails of the can release happening this week work well, but I would format the list of available beers either in multi-column or link to an up-to-date list on the website. Like the ecomm crowler[…]
Good update from #CoolBeerwerks. Just the right length for the content. I would have preferred to see it formatted as an HTML email versus a single image…but there’s a lot of formatting going on in there with colors, fonts and images, lol.
Good little update. Would prefer to have the email formatted with a balance of HTML and imagery for mobile legibility sake. But this is a quick hit that gives the information in a concise, well-formatted way.
Great email with great updates about a timely and topical event: the Capitol Beer Fest on March 3, 2018! I like the imagery and the formatting, and it not only highlights the upcoming fest but other events on the calendar. Just the right length, with good behind-the-scenes imagery to balance out the copy.
This is a great weekly announcement about the planned events and activities at the brewery. However, I would suggest that an HTML formatted email might serve the audience better. It might also allow for some images to break up the copy a bit. Good use of the default MailChimp footer functionality.
I love the imagery in this email! Not sure what header is supposed to be in the white space at the top, but this is a very informative email. The length, however, is a bit long for normal subscriber’s attention span. Good formatting and great use of MailChimp’s default footer unsubscribe and other preference information.
Great information and good formatting, but this email is SO LONG…in general, use email and social as a compass pointing to long-form content on the website. If there is this much information in the email, consider an anchor-tagged index or table of contents at the very beginning of the email. Lots of dead white space[…]
Good announcement from Mraz Brewing, but it takes up 3x the space necessary. Unfortunately, you will lose some mobile email readers with the length. Key is testing early and often before blasting out to the list. Also, watch for the redundancy with addresses in the footer area: ConstantContact is going to want to pre-populate that[…]