Fairly simple award notification. But I like the subtle reinforcement on how easy it is to redeem in-store. I’m sure that frequent shoppers get these a lot, but it’s nonetheless reinforcing.
A lot of confusing messaging here. Not sure if the reward for buying a $25 gift card is the $5 bonus bucks OR the 20% off online orders. Seems like there could have been a clearer call-to-action. Good use of a small banner to promote a new food item with a holiday shopping message.
The emails around Google Wallet are very clean and well-designed. BJ’s Restaurants was a partner in the bonus award promotion featured in this email. There are a lot of messages in this email – I might limit to one main message with two supporting messages, otherwise all risk being diluted. BTW, not sure how CPK[…]
I like the idea behind the “Slice of Joy” cards, and this will likely be a very popular bounceback promotion, helping to drive traffic during the post-holiday, January slow-down. Beautiful, bright imagery.
This is a clever Instagram contest with the prize of an ugly holiday sweater from Jack Daniel’s. I like the paradox of hating your own ugly sweater but competing for one from Jack. Perfect. On a technical note I have never seen any marketer that uses social icons/links/sharing tools to call their respective copyrights out[…]
I like the upbeat tone of this invitation email, triggered following the purchase of a BJ’s-branded beer during a current BJ’s Premier Rewards member’s dine in-restaurant. Good bullet point features/benefits. Clear call-to-action. I also like the recognition in the mousetype of 1) the restaurant at which the member earned their invitation and 2) the BJ’s-branded[…]
A current member of the BJ’s Premier Rewards program that orders a BJ’s-branded beer during their visit is invited to elevate their status to that of a Brewhouse Ambassador. This is because BJ’s Restaurants, in full compliance with Federal and State guidelines, cannot offer points for alcohol purchases, which would be seen as incentives for[…]
Loyalty programs struggle with membership cards: paper, plastic, swipe strip, etc. Now Starbucks throws a new option into the mix – a limited-edition metal card. Not sure what the point is. Went to the Gilt site and saw the card at login but nothing after login. Doubtful that it can be used in-store. Looks like[…]
Nice closer to the promotion, but rather than creating an extra step I would rather see a “congratulations” email with instructions on redemption. All this does is eliminate the need for creating two emails: one for the winners and one for the losers.
I like the gift card offering with catering/large party order, but the subject line is misleading and counterproductive. Email subject lines should be more direct and action-oriented, and the ellipsis would either indicate the continuation of a thought (which it wasn’t) or even more value when you open the email.