I like the idea of a beer “tour” backed by musicians, artists and Brewmasters. The growler fill promotion could have been formatted a little better to match the look and feel of the ret of the email but otherwise a pretty good teaser for the upcoming beer release.
Seems like a lot of brands, BJ’s Restaurant & Brewhouse included, are doing post-dine surveys like this. But this one goes one step further to be an all-out net promoter-type survey with competitive restaurant info, visit frequency and perception tracking, etc. Not sure that this email properly sets the guest up for the 10 minutes[…]