Stone Insider Alert: Our revolutionary secret project will be revealed tomorrow

I like this teaser campaign! The bottle imagery is perfect. Stone hasn’t quite figured out their brand “voice,” and this one gets a little trite by suggesting that this is something you’ll “tell your grandkids” about. The growler fills message takes up so much space, nearly the same space as the teaser announcement which seems disproportionately and unnecessarily large (especially with the footer and unsubscribe info contained in the same block). In any case, looking forward to what they have to announce tomorrow.