Good program transparency during the airline merger. The graphic for the different program tiers in helpful to break up the text.
There’s nothing special about this email other than the fact that they used such an odd discount percentage, which I’m certain increased open rates/readership of the email (it worked for me).
These are great emails: brand-right with good tone and great imagery. I think they could do a better job of recognizing that I am in fact an elevate program member in the upper right header. Did you notice the landmark tattoos on the lady’s arm in the foreground? Pretty edgy without overly so. On the[…]