From my friend Kim and her new chocolate store in Old Towne Chicago. Great imagery, but I would use this email/format to tell a little more of the story. Perhaps take one varietal of cocoa bean and give a one- or two-sentence description with photo, stats, region of origin, etc. With a click-for-more leading to a detailed varietal page and listing of all the brands/products with that type of bean as an ingredient. Also, consider just giving the full recipe for the cookies in the body of the email, with a link to more recipes like this. There’s a delicate balance between giving too much and too little content in the body of the email, but I think this one could work a little harder, especially because the store is so new.