“Friends-day” at #RockBottom

“Friends-day Wednesday” has been used before, but it’s clever and approachable for this $10 off $30 promotion. But what I like most about this email is the subtle change in direction that Rock Bottom has taken to point out what makes the brewery chain different from others in that space: brewed on-site and “driven by a love of beer.” One could argue that a “passion for people” is a little strong, but I appreciate the [marketing] sentiment. Also they’ve cleaned up their email footer and social sharing icons for a clean, simple email. This represents good progress for the chain.