04/25/2018

Columbus

City skyline for Columbus Market Review

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Ohio ranks fourth in the nation in craft beer production with over 250 breweries in the state, creating 15,000+ jobs and brewing over a million barrels annually. With 20 of those breweries inside the city limits, Columbus has wholeheartedly embraced the craft beer industry and its brewers are gaining notoriety at the national level. There are new breweries scheduled to be open in 2018, in addition to some old favorites closing their doors. The community of brewers is very supportive, however market forces and the need to increase sales and loyalty while reducing overhead are realities breweries face every day. As an owner, brewer or team member, understanding what’s happening in this explosive Columbus craft beer scene is a business advantage.

COLUMBUS MARKET STUDY

I dove deep into the marketing efforts of all the local breweries so you and your team wouldn’t have to!

I am a 20-year marketing veteran who for the past five years has focused solely on telling the craft beer story, whether as a homebrewer, an assistant brewer for BJ’s Restaurants or the communications manager for Sierra Nevada Brewing Co. Today I’m turning my passion and expertise over to you with the goal of growing your sales in a competitive beer town like Columbus.

In the recently-completed Columbus Market Study, I examined the ways that local craft breweries communicate their beer across a variety of marketing channels including digital, mobile, social, loyalty, email, promotions, sponsorships and review services. What it uncovers is best practices in beer branding; missed opportunities to engage 21+ drinkers with a unique voice and story; and watch-outs to avoid. You know you have great liquid to offer your customers, but how do they know if you don’t tell them?! That’s where insights from the following 34 brands help build the case for marketing your brewery to stand-out, not just to blend-in:

Knowing what your brand stands for compared to others in the area is the first step to successful storytelling for every craft brewer, both established and growing. This information can be immediately put to use by your team, identifying quick-hit areas with significant impact. Start with what you own: updating your website for example. Then tell your unique story [consistently] whenever you’re in front of a customer. If you or your team run into a wall, let’s talk about it. As a consultant, I have the unique ability to cater my efforts to exactly what your brewery needs to set itself apart from the competition.

Are you ready to start a conversation about building your brand?

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Columbus Market Study

Breaking into the Midwest or expanding your Ohio business? Purchase the marketing review of 34 Columbus breweries today to help understand this growing craft market.

36 pages. PDF file will be stamped with your unique order information.

Download a sample (ZIP file)

$200.00

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Scott Kolbe Resume 2018
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Columbus Market Study: Synopsis
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