“Friends-day Wednesday” has been used before, but it’s clever and approachable for this $10 off $30 promotion. But what I like most about this email is the subtle change in direction that Rock Bottom has taken to point out what makes the brewery chain different from others in that space: brewed on-site and “driven by[…]
In keeping with their position on transparency on ingredients, calories, etc., Panera put together this promotion of its summer beverage menu. But it did so in a very visual, striking way, showing the teaspoons of added sugar (using a granular-looking font, nice touch) compared to their lemonades and colas. While I like the spirit of[…]
Honestly not sure how I got signed up for this club. I can only assume that it’s because a month earlier I had drinks and lunch at Rock Bottom in Long Beach, CA. They currently have the pay-at-the-table systems, where you can enter your email address for a receipt to be sent. Not sure that[…]
This is a great email from Starbucks, but there’s just too much info. It scrolls forever; doesn’t use space efficiently; and uses huge fonts. The colors are great, as well as the game iconography. Interesting that the stats for the “vote for your favorite character” must be a part of a static image for each[…]
I thought this was an interesting political and other statement from Starbucks (which shouldn’t surprise us). I like the spirit of this, I’m just not sure that it has legs. Will be interested to see what follow up if any there is to this first series of videos. Definitely good stories, just doesn’t look sustainable.
Good looking, simple email. They could have revealed some of the information about the Beer Pairing Challenge in the email to prompt visit to the restaurant. Not sure how they can give away tshirts as incentives…
Starbucks definitely played up the positive aspects of this points-model change with phrases like, “no matter how often you visit,” and “we’ve multiplied your Star balance.” Good heads-up about the app prompting for an update over the next couple days, plus a reminder about how to earn rewards in the new model. Double Star days[…]
The house newsletter/Mug Club/Rewards Club lists are great audiences for soliciting this kind of menu feedback. Funny that they incentivize all sorts of consumption with tshirts and other rewards, but nothing for taking the survey? Miss.
Nice little value-add for members with a flower delivery service at Valentine’s Day. Good to have a reservation call-to-action in the email, but perhaps consider making a special meal suggestion to complete the “package.”
Pretty comprehensive program update email. Perhaps a little too lengthy. This appears customized to Gold Member status, so I’m assuming the other tiers have similar emails with their specific reward scenarios, etc. What would be pretty amazing is if they could dynamically insert the member’s last transaction and do a before/after points illustration! Probably risky[…]