Emails like this are always difficult to send out to loyalty members, and they did a pretty good job outlining all the changes to the program. There is a lot of text in this note – just like a formal letter that would have been printed and sent via snail mail to the member, only[…]
Good follow-up email to the one announcing the 30-day cutover time period earlier this month. Also better to under promise and over deliver on transition given how many different things could go wrong or hold up forward progress. I might offer up miles for a “bug bounty,” giving loyalists the opportunity to point out issues[…]
This is a good reminder about the merger between American and US Airways and their corresponding loyalty programs. A lot of time passed, however, between October and March, and perhaps they could have considered monthly updates or small info/edutainment pieces to engage members of both groups. And while this email has quite a bit of[…]
Good program transparency during the airline merger. The graphic for the different program tiers in helpful to break up the text.
Fairly straightforward message from American Airlines: they broke up with Orbitz. Nice, concise communication and not a lot of explanation is needed because this is a partnership and not a member/program benefit. They do go into a little more detail in the FAQs section of the website but not much. Good transparency.