Aside from being a fairly graphics-intense email, I really like a lot about this promotion for group gifting. Very simple steps to follow, with options to personalize. A nod to social networks with the friends/coworkers that contributed to the gift. Options for egift card delivery include email and Facebook.
While I appreciate the fact that Applebee’s has a ton of restaurants, I don’t necessarily need to see the math behind their decision to give away 2 million appetizers…This tactic has been used by similar sit down and quick serve restaurants for a couple years now: designating a day to give a select menu of[…]
I just like the energy in this email, centered around the theme of taking a summer vacation where you are sure to find an Applebee’s nearby. Postcard imagery is clever, with a clear call-to-action and restaurant locator feature. Good curbside promo in-keeping with the travel theme. Well-executed.
I like Applebee’s tongue-in-cheek messaging lately, complete with a beautiful product shot payout. Simple top margin navigation plus local restaurant location information in the header. Promotion for “carside” pickup is clever. Well done.
While I’m not a fan of Applebee’s new strategy of emailing every day practically, they have made some huge improvements to their email content. Imagery is beautiful, messaging is relevant and on-brand…and this follow-up to their new product introduction was also clever. Framed as a check-in to see if I tried the new sandwich, a[…]
These emails go about halfway to being properly formatted: huge images with plain text/HTML at the bottom of the image, almost like a caption. In this case the imagery is okay but not compelling. In the copy, perhaps suggest a specific Pub Plate to jog my member as to what those are…or provide a link[…]
Applebee’s goes one step further than just offering Veterans a meal in-restaurant – they set up a website dedicated to recognizing and rewarding Veterans. At the end of this promotion they had 8.5MM thank you messages, which for a website versus a social platform that’s a huge response!
Honestly I’m just not sure how the Applebee’s-ESPN relationship will play out in the restaurant. Curious more than anything how Applebee’s – a dying concept – was able to co-op ESPN’s name in order to increase their own authority in the game day space. Will look forward to seeing how this plays out during the[…]
Pretty light welcome message. The product imagery is amazing, but this email really doesn’t instruct me on next steps to interacting with the brand. Granted it’s just an eclub newsletter powered by FishBowl, but they still could have either given me some incentive to visit the local restaurant or helped me navigate the website or[…]
I will be curious to see how the 160 restaurant test of Applebee’s new Perks program does to turn the sales slump around. Sounds like a generic coupon program from the description: http://www.colloquy.com/breaking_view.asp?xd=11251.