Spring Beer is Here!

Beautiful imagery with this email from Avery Brewing Co. The formatting isn’t perfect, but it’s getting better. The little things, like tightening up the paragraphs and spacing, would make all the difference. But good content with beer launch info; some education on Witbier; event promotion; and some employee/fan callouts. A good email from Avery!

Ski Movies, Pow Day IPA & Adventure Film Fest

Great email to announce a partnership and collaboration with Freeskier Magazine! The Pow Day IPA packaging looks simple but elegant on a can, and they’re celebrating in a big way with a fest, featuring a live band, sampling and the 2017 Buyer’s Guide. I don’t like “dets” as in “get more dets” – seems to[…]

Uncle Jacob’s Stout Release | New Brewery’s 1st Bday

Good looking product launch email including brand information, story and event details. The label is definitely differentiated from the others in the portfolio, signifying that it’s part of the barrel series. Great brewery/candle imagery to celebrate the anniversary. Hope the readers participate in the social sharing contest!

New Brewery Turns 1 and Our New Website is Born

Great looking email announcing the new website and celebratory brew. Perhaps link to the highlighted features on the website to help start the guests on their journey. I like the idea of announcing beers this way, providing the beer label alongside the description and stats, including malts, hops, IBUs and ABV. The “Join Our Journey”[…]

Strong Ale Fest tickets go on sale tomorrow

Great marketing email from Avery with a good header and strong featured image. The text could be slightly more formatted and styled. With the launch of the new website I’m sure that events like this will be featured in all possible calendars. For those who have trouble viewing the email with images, perhaps a “view[…]

Now you’ll stay up-to-date on all things Avery

Great to get a friendly welcome from Avery when signing up for their newsletter! Perhaps this is just a formatting issue in Outlook, but this Welcome Email seems a little off. The Welcome Email can quickly get visitors/customers headed down a prescribed path or journey to help them get the most out of their relationship[…]