Special Invitation to join BJ’s Brewhouse Ambassador

I like the upbeat tone of this invitation email, triggered following the purchase of a BJ’s-branded beer during a current BJ’s Premier Rewards member’s dine in-restaurant. Good bullet point features/benefits. Clear call-to-action. I also like the recognition in the mousetype of 1) the restaurant at which the member earned their invitation and 2) the BJ’s-branded[…]

Welcome to BJ’s Premier Rewards

A good email introduction to BJ’s Premier Rewards program. Not extremely reflective of the brand tone or personality. I like how it’s prescriptive and suggests first steps now that the account has been activated. Disclosure: I currently work for BJ’s on the loyalty program.