This was a timely, targeted email that was kind of cheeky but got the message across really clearly. I imagine that they sent this out to everyone, which would be a bit of a miss for those without kids in college (like me). But for those parents with college-aged kids I could see them purchasing[…]
Great imagery, great simple message (“buy a growler of your favorite Caribou beverage to share with friends on National Night Out”). Maybe just a quick link to the store locator if not a header with your current preference location listed.
Great new product imagery and a nice perk for members to try it early. If it’s anything like the restaurant industry it seems like it will be difficult to restrict early trial to just members – you always want to say ‘yes’ to your guests when they ask for something. Perhaps they will use the[…]
Good prompt to go online following initial signup to further personalize your profile with Caribou. They definitely don’t give you a ton of time to complete the request, however – I might give the guest a week or ten days to complete the action and make it worth a greater reward.
This email was a little off-putting, seeing that only 2 days prior I received the welcome email with the offer to receive my first reward after completing my online profile. I would time this email perhaps 7 days after the initial welcome send, and 3 days prior to the reward expiration. Not only does this[…]