Give. Get. Repeat

This is a fairly standard offer, but I like how CPK added a twist by giving the loyalty members extra incentive to buy gift cards this season: $5 in Pizza Dough Rewards plus a chance at an amazing vacation prize.

Join us today to raise a glass for a good KOZ

Great imagery and a good co-promotion for the Starlight Children’s Foundation. Video link is too subtle to be easily recognized as a call-to-action. Misspelling in the 4th instructional bullet (“or” or “on” Facebook?). Good social callout and suggestion on how to redeem or gift points. I like how the member card imagery usually finds a[…]

No Tricks! Just Delicious Treats!

Good timely and topical email from California Pizza Kitchen. Good visuals, simple message. They are using a hybrid approach with mostly graphics just chopped up to fit inside an HTML shell. The only true text in the email is the “…not displaying” header and the “program overview” subnav bars.

See what’s new at your local CPK!

While I’m not a fan of the format of this particular email, it has a number of things working for it. First, new menu items presented in a pseudo-conversational way will likely resonate well with the local guests. And second, signing from the restaurant General Manager where I last ate (or where I signed up[…]