This is a pretty thorough new member email, including an introductory “letter,” explanation of benefits (everyday, weekly and check-in) plus a promotional offer. Good imagery, upbeat tone. I might start the new member out with some points already in their account to prompt them to go online to check out account features, etc.
Simple system message for an upcoming account action. This type of big change might need to be repeated a number of times – in dedicated emails, at the tops of account statements, etc. – in order to catch the attention of all the frequent guests that may skim over this simple an email. You would[…]