A very basic welcome email prompting the customer to go online to further customize their preferences and download the mobile app. Geographically they show the nearest store to my physical street address. But I feel that this falls a little flat in what it could accomplish establishing the brand voice and positioning. Perhaps feature an[…]

Finish Line claims that over 60% of their total transactions year-to-date have come from loyalty members…that’s incredible. They cite the omnichannel strategy put in place over the last year as well as significant upgrades to their front and backend digital platform; their mobile solution; and customer outreach programs to drive traffic. http://loyalty360.org/resources/article/the-finish-lines-winners-circle-loyalty-program-fuels-recent-success