Pretty simple recovery email, with approachable, conversational tone in-keeping with the brand. With such a sensitive topic (losing all your points), you should probably still link to the full terms and conditions page for coverage.
This is a well-designed email with all the right elements: view the email in a web page, beautiful imagery, account features, CAN-SPAM footer…but instead of informing me that I received Stripes for my visit and telling me that my account balance is zero use this as a notification for the points earned during my recent[…]
Good personality in the email, with an easy-to-read coupon with guest-specific information on there. Great call to action.
Not sure how this is going to play out in markets that they visit, but this is a great idea to rebuild the local community feeling around TGIFridays. Good opportunity to earn extra Stripes currency for checking in at an event.
It looks like TGIFridays is increasing their email promotional efforts, this one with an app and entrée offer for just $10. Email format is clean with good social tools. I would use more html text than including in the image, but they were undoubtedly worrying about formatting on this one.