Pretty simple recovery email, with approachable, conversational tone in-keeping with the brand. With such a sensitive topic (losing all your points), you should probably still link to the full terms and conditions page for coverage.
This is a well-designed email with all the right elements: view the email in a web page, beautiful imagery, account features, CAN-SPAM footer…but instead of informing me that I received Stripes for my visit and telling me that my account balance is zero use this as a notification for the points earned during my recent[…]
It looks like TGIFridays is increasing their email promotional efforts, this one with an app and entrée offer for just $10. Email format is clean with good social tools. I would use more html text than including in the image, but they were undoubtedly worrying about formatting on this one.
Good personality in the email, with an easy-to-read coupon with guest-specific information on there. Great call to action.
Not sure how this is going to play out in markets that they visit, but this is a great idea to rebuild the local community feeling around TGIFridays. Good opportunity to earn extra Stripes currency for checking in at an event.