I love the email imagery and message…just wondering if any of you saw a lot of retailer support for this campaign? Aside from REI of course. I hope that this movement has staying power and actually expands to other gluttonous shopping days…perhaps once a month? Does it lose it’s strength when it happens more often?[…]
Nice outdoor imagery to start off this email. Still wish that they would break up an all-image, heavyweight email with text, but this likely stems from [perceived] lack of format control. Not sure whether the reviews are legitimate customer reviews (all 5 stars) but it really doesn’t matter – the imagery and the text tell[…]
The imagery in this email from Klean Kanteen is beautiful, but this is another instance where not formatting for mobile display and not using the right text-to-image balance works against you. Below is a screengrab. I would also pick the top 2-3 lifestyle images at the end of the email and link to a gallery,[…]
Great imagery in this email from Klean Kanteen: very lifestyle- and usage-focused. Perhaps reducing the list of pairings two two of the more popular and linking to a promotional website area for more information would reduce the “weight” of this email. Also I would suggest using “Some of our favorite Klean combinations” as more of[…]
Beautiful imagery in this email, and definitely a nod to Klean Kanteen’s core values. I would break the imagery into photos and [coded] text. You lose absolute formatting, but what you gain is download speed and likely compatibility on more browers (desktop and mobile).
Great imagery in this promotional email. I think they’re missing an opportunity to storytell, whether that’s a quick lifestyle piece, links to the content created for #bringyourown or even showing the product in use in a social setting. It would be great to balance the text/code and imagery use, which would likely make for a[…]