Free $25 Gift Card…

I like the gift card offering with catering/large party order, but the subject line is misleading and counterproductive. Email subject lines should be more direct and action-oriented, and the ellipsis would either indicate the continuation of a thought (which it wasn’t) or even more value when you open the email.

Last Chance for 15% Off

Beautiful email, just sorry to see that it’s all one image. Good use of the header as a pseudo-web navigation with common user actions. Main message is loud and visual. Lots of restrictions. Would have preferred to see a click to print option, leading to a less ink-intense version of the coupon online, if needed[…]