First, good for Macaroni Grill for getting their Mother’s Day (and Father’s Day, and Graduation) email out so far in advance of the celebrations! I’ve never seen a bounceback promotion like this where they are incentivizing guests to visit and spend $50 to get up to 4 free appetizers on 4 subsequent visits to the[…]
Great idea on how to get families into the restaurant during the busy holiday season! Also accomplishes a feel-good message about Macaroni Grill being the restaurant for kids which of course is a draw for their parents.
I like the gift card offering with catering/large party order, but the subject line is misleading and counterproductive. Email subject lines should be more direct and action-oriented, and the ellipsis would either indicate the continuation of a thought (which it wasn’t) or even more value when you open the email.
Beautiful email, just sorry to see that it’s all one image. Good use of the header as a pseudo-web navigation with common user actions. Main message is loud and visual. Lots of restrictions. Would have preferred to see a click to print option, leading to a less ink-intense version of the coupon online, if needed[…]