Some heroes are born. Others are drawn.

I just can’t line up with this series of animated shorts for Voodoo Ranger. What I can agree with is that they started out with a good amount of content rather than building slowly, ‘cause this looks like the kind of campaign that won’t have legs. Perhaps it appeals to a certain drinker, but the[…]

How to win summer while drinking beer

Good teaser opening – sure, I’d be interested to know how to “chill out with good beer and good vibes all summer long,” who wouldn’t? I like the different categories/topics covered in this email, which some experiential, some merchandising and promotion for upcoming events and the Tour de Fat series.