In keeping with their position on transparency on ingredients, calories, etc., Panera put together this promotion of its summer beverage menu. But it did so in a very visual, striking way, showing the teaspoons of added sugar (using a granular-looking font, nice touch) compared to their lemonades and colas. While I like the spirit of[…]
Per usual, Panera does an amazing job with product and in this case mobile/tablet imagery. This helps make ordering online or through the Fast Lane Kiosk seem easier or more approachable. Perhaps adding a quick snapshot of any other awards currently loaded into the account would provide even more incentive to visit the restaurant if[…]
Nice little email driving customers to the website for a mini-engagement experience. On the landing page there is a video from Ron Shaich, Founder, Chairman and CEO of Panera Bread, about plans/hopes for the future of healthy eating in his restaurants. Then there is a simple multiple choice survey about what healthy eating means to[…]
This is an incredible promotion! At first I thought it was an elaborate April Fools’ joke, but apparently not. This is a great way to steal some share of repeat coffee business from Starbucks and McDonald’s (among others). Where I live they don’t have a Panera Bread, but I plan on taking advantage of this[…]
Panera really nailed this new product introduction email. It’s the perfect blend of product imagery, information, instruction, addressing health questions, social responsibility, recipes and sharing. All in one email. Easy links to online resources for more information and media.
I have a feeling we’re going to be seeing a lot of these emails going into the holiday season. Especially when it comes to retailers with full-blown, ecommerce mobile apps. Panera is obviously an early-adopter of the technology.
This email covers a lot of ground, with beautiful [seasonal] product imagery and hero story, plus a recipe and lifestyle sub-story. Ends with a good social sharing call-to-action.
This reward email is so bare bones…And I had no idea this was coming, which is a great surprise and delight but when your program doesn’t have anything aspirational to track progress against, this falls a little flat. Could add some more meat to this email, including new menu items, seasonal selections, etc.
This email is a little better than other ones this month. It at least balances imagery with a little copy in support of their “Passport to Flavor” contest/sweepstakes. I like the additional incentive of $2 off flatbread items loaded already to the card. The call-to-action of taking the challenge is a decent draw to the[…]
Seems like a missed opportunity for Panera to promote their new/enhanced loyalty program. The overly-simplified benefits statement and call-to-action of visiting the dashboard doesn’t do anything to sell the program, nor does it reinforce my reason for being a part of the Panera community. I would take a second to lead in perhaps with a[…]