Nice little value-add for members with a flower delivery service at Valentine’s Day. Good to have a reservation call-to-action in the email, but perhaps consider making a special meal suggestion to complete the “package.”
Good promotion for online ordering early after the nationwide launch of the loyalty program. Great product imagery. Fairly clumsy to have to give your server the phone number in order to collect points – could lead to some confusion (“which number did I sign up with?”). But I guess the alternative at this point (prior[…]
500 bonus points for attending a one-night, nationwide rollout event is a great way to stress-test the system while also forcing team members to pay attention to the launch. Behind-the-scenes, management likely has incentives or contest among team members to encourage them to put their best program-foot forward for launch. Hopefully this was a successful[…]
Great that P.F. Chang’s rolled their loyalty program out nationwide, but I would have liked to have seen this first welcome email a little more personalized. Perhaps drop some points into my account for being one of the beta testers. Or give me a coupon for the “category” of menu item that I purchased most[…]
A decent welcome email after registering for P.F. Chang’s new loyalty program. What was more impressive was the account upgrade path – existing email newsletter members could log into their accounts and choose to participate in the new P.F. Chang’s Preferred loyalty program. Very simple, which not only improves the response rate but helps transition[…]
Below is a series of emails sent to loyalty members and newsletter subscribers in support of Breast Cancer Awareness Month. I was impressed with the consistency and the follow up, first starting with a teaser for the event, then gradually revealing more and more details leading up to the more formal invitation. Good tools like[…]
I like the personal tone of this email, implying that a test item has secured a spot on the permanent menu because it’s a favorite of the guests. Also this email contains a barcode image that was changed to reflect an “expired” watermark at the conclusion of the promotion. Well done.
P.F. Chang’s has definitely been more active lately with email communications. This is a great contest (perhaps as a make-good for their customer data compromise earlier this summer). But I like the Sam Adams brewery tie-in and perfect pairing messaging. Clicking on the link leads to a form where you can complete the phrase, “P.F.[…]
Great food imagery and clear selections for the dinner-for-two menu. Not sure why they chose to focus so much attention on the “Make a Reservation” feature. Also it doesn’t seem like this offer has an end date, which exposes P.F. Chang’s to honoring the offer even after the promotion has ended.
Most recent in an ongoing series of emails alerting guests and loyalty program members about progress made on a credit card criminal investigation. First I’ve really seen of its kind from a foodservice loyalty program (more recently we’ve seen a couple high-visibility big box stores with similar investigations, unfortunately). The transparency is good, along with[…]