“Friends-day Wednesday” has been used before, but it’s clever and approachable for this $10 off $30 promotion. But what I like most about this email is the subtle change in direction that Rock Bottom has taken to point out what makes the brewery chain different from others in that space: brewed on-site and “driven by[…]
Honestly not sure how I got signed up for this club. I can only assume that it’s because a month earlier I had drinks and lunch at Rock Bottom in Long Beach, CA. They currently have the pay-at-the-table systems, where you can enter your email address for a receipt to be sent. Not sure that[…]
Good looking, simple email. They could have revealed some of the information about the Beer Pairing Challenge in the email to prompt visit to the restaurant. Not sure how they can give away tshirts as incentives…
The house newsletter/Mug Club/Rewards Club lists are great audiences for soliciting this kind of menu feedback. Funny that they incentivize all sorts of consumption with tshirts and other rewards, but nothing for taking the survey? Miss.
Simple note reminding guests/program members of the swithover that happened this week. I would have suggested perhaps an example, walking guests through an earn/redemption scenario. Or perhaps offer guests a coupon for dining in to try their new card (and also help the staff train on the new system, etc.).
This was a well-done email by Rock Bottom to reactivate lapsed users (me). Seems like it could be easily reproduced and used by multiple people unless it is specifically tied to my Rock Rewards account (it only lists a Server Promo Code in the disclaimer text). I would use the preferred location information on my[…]
Not sure how this is legal in all states where there are Rock Bottom locations…but this is a novel way to incentive repeat visit during the month. I am not sure if you have to show your Rock Rewards card and 4 “visits” are just checks, regardless of the items on the checks? What if[…]
Great way to get rid of excess shirt inventory! Lol. Whether these shirts were meant for a limited-time promotion or just weren’t selling in the restaurants or online, giving the shirts away to loyalty program members is a great idea. Plus it’s easy to track visits with card check-ins. Not sure how employee fraud will[…]
[tags Rock Bottom] Good little personalized promo from Rock Bottom. I like that it’s fairly easy to redeem, although it’s a very short window (one day). The email is mainly images with some HTML embedded in some well-designed table coding. I often wonder what the “Restaurant” promo instructions really mean – clearly it corresponds to[…]
Clever tax day tie in with entrée pricing for $10.40. Wondering what qualifiers they were using when they selected which 5 entrees only were going to receive the special tax-day pricing? Seems like this will be more difficult to execute in-restaurant, unless they have 1040 outsert menus specifically printed for tax day (which seems costly[…]