Welcome to IPA May

Good little update from Rogue this month. Conversational copy about the newest addition to the lineup: 5 Hop Black IPA. I like the call-to-action to visit the Rogue’s Biggest Fan site (nice tattoo by the way). Little merchandise promotion with a lifestyle interest story about a guy who visited all Rogue locations in 24 hours.[…]

How Do You Dead Guy?

Great imagery for the glow-in-the-dark bottle! I’m not usually impressed by Rogue’s emails – they have a tendency to be from Big Al and very loose and simple. But this one was well-formatted with great imagery. Also like the callout to the brewer who has just brewed his 20k batch of Rogue, that’s great. Wondering[…]

Harvesting Our Beer, Spirits, Cider and Soda – Rogue Farms Crop Report

This is such a valuable, educational email from Rogue, especially considering their tongue-in-cheek approach to all their other Rogue Nation emails. But there is so much information here! I would have summarized the different areas of this harvest report and then created a mobile- and desktop-friendly, interactive version of the entire thing. As it stands[…]