There is great content about sourcing and sustainability buried in this email from Starbucks. I’m all for an ode to coffee for National Coffee Day, but when it’s image-text that takes up more than half of the body of the message and takes longer to load, I’ll pass. Use the first two sentences of the[…]
This is a great email from Starbucks, but there’s just too much info. It scrolls forever; doesn’t use space efficiently; and uses huge fonts. The colors are great, as well as the game iconography. Interesting that the stats for the “vote for your favorite character” must be a part of a static image for each[…]
I thought this was an interesting political and other statement from Starbucks (which shouldn’t surprise us). I like the spirit of this, I’m just not sure that it has legs. Will be interested to see what follow up if any there is to this first series of videos. Definitely good stories, just doesn’t look sustainable.
Starbucks definitely played up the positive aspects of this points-model change with phrases like, “no matter how often you visit,” and “we’ve multiplied your Star balance.” Good heads-up about the app prompting for an update over the next couple days, plus a reminder about how to earn rewards in the new model. Double Star days[…]
Pretty comprehensive program update email. Perhaps a little too lengthy. This appears customized to Gold Member status, so I’m assuming the other tiers have similar emails with their specific reward scenarios, etc. What would be pretty amazing is if they could dynamically insert the member’s last transaction and do a before/after points illustration! Probably risky[…]
This was a simple, easy-to-understand email outlining the changes to the Starbucks Rewards program. It may have been a little understated, considering that at this point they were moving to a points-based structure different from before. But personal, positive and upbeat from Aimee Johnson, Senior Vice President, Starbucks Rewards.
I thought this was a thoughtful, albeit timely and strategic message to more than just the coffee-drinking audience. Considering that a week ago the New York Times broke a story on Amazon culture, this is a great piece to counter workplace abuse. But to what end? Both are big brands, but widely different categories. The[…]
I like this “friend-get-a-friend” campaign from Starbucks. With the huge fan base that Starbucks enjoys for its loyalty card and mobile app, referring a friend for bonus stars seems like an easy pitch with a straightforward payout.
I like this promotion! Great idea to align with the “Meet me at Starbucks” campaign and Match.com sponsorship. I would only suggest that the subject line of the email could be more about meeting friends, getting a bonus than the pure mechanics of it. Plus the phrase, “two coffees twice” is just awkward. Otherwise I[…]
Clean little educational piece from Starbucks with a little plug at the end for brew-at-home coffee. I like the chalkboard effect, which also is quite popular with craft breweries and brewpubs. Really makes images and light text pop.