Another great looking email from Stone. A couple things to point out with this one. Color scheme is an important aspect of this email – very black and yellow/orange to emphasize the “Ruination” theme. Links and calls-to-action are in yellow for emphasis, formatting is clean and crisp. Great subscription information in the bottom right, with[…]
Beautiful imagery in this one. Stone is definitely upping their production value on email formatting, however there are still some table alignment issues (check out the ABV in both release notes). Regardless, a well-formatted email with good promotions and customer involvement (fan photo). Looks like they’re jumping on the can-wagon also…
Amazing that Stone received $2.5M for their IndieGoGo campaign for buying beer futures. These communications have been frequent during the campaign, letting members as well as supporters know about their collaboration news and progress on the Berlin brewery. Great use of an existing crowd-funding site, however there was a lot of duplicative messaging both from[…]
This is a cool IndieGoGo project! Not sure how this kind of project, basically selling beer futures, qualifies as an IndieGoGo crowd-funding effort, but they were able to make it happen. Cool idea to open a Stone Brewery in Berlin, seems like it will absolutely blow Europe’s collective beer mind with the amount of hops[…]
I like this teaser campaign! The bottle imagery is perfect. Stone hasn’t quite figured out their brand “voice,” and this one gets a little trite by suggesting that this is something you’ll “tell your grandkids” about. The growler fills message takes up so much space, nearly the same space as the teaser announcement which seems[…]
I like the idea of a beer “tour” backed by musicians, artists and Brewmasters. The growler fill promotion could have been formatted a little better to match the look and feel of the ret of the email but otherwise a pretty good teaser for the upcoming beer release.
Like Sam Adams, the beer equivalent of April Fool’s joke was the addition of helium to the beer. The imagery in the email is awesome and the writeup for the beer sounds pretty legit…complete with a video with Mitch, their Brewmaster, and some of the team members.
I’m mixed on this email. While they have definitely improved the format of their communications over the last year since they hired someone into that digital/communications role, there’s still a ways to go on readability. My reco would be to focus on one main story and make the others teasers with links to the website.[…]