Standing up against hate

Very few of the loyalty programs to which I belong took any, let alone such a vocal position, on the happenings of this past week. I think this is a bold and definitive statement on behalf of the Uber company and presumably the drivers. For a rideshare service that has had a number of driver-passenger[…]

We’re matching tips again this Tuesday

Just a cool opportunity for the Uber drivers and a great Public Relations play for the company. I haven’t tipped an Uber driver yet, but I could see where this kind of promotion helps to build awareness of the new feature within the app. Simple, clean graphics, hashtags…very well done.

Cheers to you, Scott

Just a simple little thank you email from Uber, who doesn’t usually send out promotional emails like this. I like the fact that there’s a geography-specific coupon tied to a brewery (Harpoon in Boston) and that it recounts some of the stats I’ve posted using the service.

Shhh, secret show tonight

This was a brilliant in-app promotion! I only wish I was in Chicago at the time to try to get in! Easy instructions on how to use just intensify the hype factor. The email formatting could have been a little tighter – notice the text-wrap to the right of the phone image and the “<span>”[…]