Clever graphics are in-keeping with the tongue-in-cheek tone of Virgin Airline’s emails. Also a great play to stay relevant with a younger, digital audience. Not sure why all the terms and conditions have to be listed and can’t be linked…Makes an otherwise very clean email very long and somewhat tedious, especially on mobile.
Cool promotional offer from Virgin, with a 20% off coupon just for entering. The prize is amazing, and completely in-keeping with Virgin’s brand positioning and tone. Perhaps they could have had a “refer-a-friend” feature that helps with recruitment by offering additional contest entries from friend-get-friend signups.
I love the visuals in this email, and for this campaign in general. Very characteristic of the brand tone and personality. The copy supports the visuals and has great calls-to-action with clear next steps. Not sure how Virgin is doing with this campaign in Los Angeles where I live but I’m sure that it has[…]