I just thought this was a nice reengagement effort, accomplishing quite a bit in a single email including: promotion details; account dashboard; customized reward preference; property highlights; and member only offers. The only thing that weighs this email down is the promotional and other legalese in the footer of the email. Otherwise very action-oriented.
Very few of the loyalty programs to which I belong took any, let alone such a vocal position, on the happenings of this past week. I think this is a bold and definitive statement on behalf of the Uber company and presumably the drivers. For a rideshare service that has had a number of driver-passenger[…]
Just a cool opportunity for the Uber drivers and a great Public Relations play for the company. I haven’t tipped an Uber driver yet, but I could see where this kind of promotion helps to build awareness of the new feature within the app. Simple, clean graphics, hashtags…very well done.
I just thought this was a tasteful follow-up to my stay at the lodge. It was a reminder of the amenities and perhaps a couple extra benefits that I didn’t take the time to experience. Beautiful imagery. Good call out to let them know if anything about my stay was less than excellent. Personal signature,[…]
I like this email from Vail Resorts, obviously addressing concerns from families over recreational use of marijuana in Colorado. Keystone is definitely one of Vail’s more family-friendly resorts, so it makes sense to gear the message towards this audience before some of the others – perhaps as a test to gauge response, not sure. The[…]
Fairly simple recovery email, but a nice reminder about the points expiration window with approachable terms and conditions verbiage and calls-to-action to keep your points active. Great imagery, perhaps list where it is and link to that resort in a promotional way.
This is a pretty thorough new member email, including an introductory “letter,” explanation of benefits (everyday, weekly and check-in) plus a promotional offer. Good imagery, upbeat tone. I might start the new member out with some points already in their account to prompt them to go online to check out account features, etc.
Good system email from Amtrak, likely in response to all of the big box and department store privacy and credit card issues over the holidays. Brief instructional text, good brand imagery, approachable copy.
Simple system message for an upcoming account action. This type of big change might need to be repeated a number of times – in dedicated emails, at the tops of account statements, etc. – in order to catch the attention of all the frequent guests that may skim over this simple an email. You would[…]
Points expiration is a tricky thing and Hilton does a decent job spelling out the options that a member has to retain their points. All of the options are fairly “active” however, meaning that you have to spend or apply for credit cards. Perhaps brands like this could offer more of an online activity, like[…]