I love a good road trip! Understanding how the brand performs (and is perceived) in key geographies is vital to designing high-performing efforts for those markets. This function best falls under consumer insights and research – two areas that help inform growth strategies and targeted marketing efforts. If your brand is looking to expand and/or reach a new audience, then traveling to those markets is what we will do! All aspects of business travel will be built into the project plan at the start of the engagement.