How did you select the peer group for my competitive market analysis?

If we’re at the point in our engagement where I produced a competitive market analysis it means that we have signed a contract to work together on a project or retainer basis. This is a great opportunity to look at your brand compared to others in the area. I use the most accurate information available at the time of survey, including sales, capacity, customer and marketing data, to conduct an audit of your marketing efforts against comparably-sized peers. If you have a specific competitor in mind, just let me know and we’ll see what competitive intelligence we can gather on their communications tactics!

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