How do you stay up on the latest trends in the industry? How can we be sure we’re getting the most accurate information from the most reliable sources?

Not only am I a student of marketing best practices, but I’m a consumer who’s passionate about many brands across a variety of industries, including Airline, Beer, Loyalty, Restaurant, Retail, Services and Travel. I subscribe to industry publications, follow influential leaders in the space and attend conferences and seminars from notable speakers on topics I care about. I use this site create and curate content about engagement marketing that works – and some that falls flat – all with the express purpose of learning to do it better. And if I can share that knowledge with peers and customers, then I’ve contributed to a more honest and transparent form of marketing.

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