It’s really easy to critique other companies’ marketing practices…what about coming up with your own theories on how marketing should work?

Great point! I hope that you find my content to be a good mix of created and curated content. I have my own favorite brands and industries that I enjoy following, so a lot of my work is centered around reverse-engineering the best (and worst) practices to prove the point that successful marketing is evolving and brands need to keep up. I have also published works of my own that illustrate a perspective on how thoughtful communications can engage an audience. Together, the complete body of work available on scottkolbe.com is intended to be a personal log of high-performing marketing practices for myself and perhaps a toolkit for brands looking to take their efforts to the next level.

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