What are the steps for successfully branding a product?

Well, that’s the secret sauce, isn’t? There is no single formula, only best practices for presenting your brand in such a way that it’s discoverable by your target customer. My approach looks at the brand story first – it’s mission, positioning, benefits, voice and competition – then finding the appropriate, integrated marketing channels to tell that story to the right audience when and where they are most receptive to consuming the message. With all the competing noise out there you’ve got a brief moment to engage them at a deeper level, prompting an emotional response to invest more in learning about your brand. Let’s talk about what’s necessary to create that high-performance moment for your business.

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