To me, there’s a difference between bashing a brand and providing constructive critique. I’m a consumer AND an experience marketer, which means that I am qualified to wear both hats when evaluating the efforts of companies’ marketing efforts. When I’m engaging with a potential client, I want to be truthful about where I see opportunities to improve, otherwise I’m providing very little value in the exchange. If information that I provide in my assessments, studies or other deliverables is factually inaccurate, tell me! My intent is never to misrepresent a brand. However, I do have an opinion about best practice marketing and my assessments, favorable or challenging, may reflect that.