07/26/2018

Resources

You budget for everything else in business, and now marketing is a part of that. Build a high-performing marketing attitude within your organization and with the help of trusted outside resources.

If your business has the team necessary to execute your content marketing strategy, that’s great! However, most small-to-mid-sized businesses use a combination of internal resources and trusted outside experts to deliver a successful storytelling campaign.

Let’s design a successful resourcing strategy, helping you build long-term relationships with your customers through consistent communications.

La Alteña resources photo

La Alteña Distillery – Jalisco, Mexico

Identify best-in-class resources to execute

  • Prioritize the content marketing channels
  • List desired channels skillsets
  • Audit your internal/available resources
  • Develop job descriptions
  • List outside resources
  • Create a request for proposal (RFP)
  • Evaluate response
  • On-board selected resources

Format(s): live, video, webinar
Tool(s): workbook